Existing technology and forms of communication can play an important role in your overall communication strategy. I’m encouraging you to keep using something – just in a kinda different way.
SMS is still the most widely used messaging platform and is a native form of communication for a huge range of consumers. Your clients and customers already have their phone by their side 24/7, so it’s a powerful way to reach them in a space they’re already active.
There are a number of ways to harness the strengths of SMS communication and put it to work for your business in an intuitive way. Whether it’s an initial point of communication, ongoing messaging, friendly reminders, or bot messaging, SMS is fully customisable, easy to set up, and can be a less intrusive form of marketing messaging than communication alternatives.
Better yet, SMS messaging is cheap and simple to use. We’re big fans of Twilio, which gives you the functionality you need to engage customers across a whole host of communication tools, including text messaging. You can use their messaging app to send and receive SMS messages to phone numbers all across the world, on every carrier.
Not sure if SMS messaging is for you? Take a step back and consider your touch points of customer communication and interaction. How do people reach you and your team? How do they access the information they need to buy your product, hire your service, turn from a cold lead into a converted user?
Think of companies such as Uber, AusPost, Airbnb, even your local dry cleaner – these companies have harnessed the power of SMS communication as a part of a larger strategy to ensure you remain connected, engaged, and empowered with the information you need to trust their service and product.
While an SMS messaging service may not be your singular point of customer contact and interaction, it’s a fantastic way to keep building engagement and authenticity with your client base via a manner that’s second nature to most of them. By evaluating your larger communication strategy, you may find very specific sweet spots where a quick, effective SMS triggered through automation provides your customer with just the information they need to know they’re in safe hands with your brand.