This is the first in a two-part series focused on the ABCs of sales and marketing automation. Take a look at the introduction here. Hopefully, you kept that list handy I mentioned in my last post, noting down manual activities related to your sales and marketing functionality which you’re finding yourself repeating on a regular basis. …
The ABCs of sales and marketing automation (Part Two). Read More »
Jump back a post if you’re yet to read part one of our introduction to sales and marketing automation. Once you’ve found a great CRM you can trust wholeheartedly with your customer’s data, and you’ve considered what can be integrated to drive data input in and out of that CRM, it’s time to ramp up to …
The ABCs of sales and marketing automation (Part Two). Read More »
There’s really no business activity automation can’t improve. As an automation expert, there’s nothing more satisfying for me than the change people experience when automation’s working hand-in-hand with their daily efforts, bringing about results that are greater than the sum of its parts. Automation’s about working smarter, not harder, and when it comes to combining your sales …
The ABCs of sales and marketing automation (a primer) Read More »
Even with the plethora of digital communication tools available to us, I remain a big believer in the power of voice. There’s nothing quite as personal as voice communication when it comes to creating an authentic communication experience for your customers or clients. Plus, for some, it’s perceived as the fastest way to get the …
